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Behavioural Segmentation

A clear marketing strategy needs to understand the personality of your customers. We segment your customer base by how they behave and how they purchase to create well defined personas for your marketing teams to target.

Business Challenges

Segmentation isn't just grouping customers by demographic, age or spend. How do you segment your user base such that each cluster has a clear marketing strategy and well-defined rules that capture the essence of how the group interacts with your business?

Solution

Our behavioural methodology for creating actionable segments of users or clients is tried and tested across both B2B and B2C markets.

Deliverables

  • Scripts that process your data into a form where our segmentation methodology can work its magic

Expected
Outcome

Your company's marketing will be ultra-targeted to each segment and you'll understand how to adapt your product or service to best meet the needs of each cluster.

Have a question?

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